Branding Project: Trusty Bakery
Overview of Trusty Bakery
Trusty Bakery is a brand new bakery shop that offers cakes, cupcakes, cookies and more to consumers all across the United States. The first location is located in Williamsport, Pennsylvania. The employees pride themselves in making every batch with love as well as making sure that each batch is cooked to perfection, for the health of the consumers. They use local produce such as cherries, and strawberries for the respective treats they make. Everyone is welcome at the stores, as long as no one is disrespectful, and there is no discrimination of any customers based on age, sex, religion, and sexual orientation. This is why the company has decided on Trusty Bakery, customers can trust the employees that they are providing a safe and tasty treat. The employees are very customer-forward and pride themselves on making sure each customer experience in the store was amazing, and full of fun and excitement.
Logo and Logo Usage for Trusty Bakery
The logo for Trusty Bakery was designed to be fun, but also easily recognizable. The logo features a large cupcake with a chocolate party hat topper that features a cherry on top.
The logo for Trusty Bakery should not be used in any manner that distorts or alters the appearance of the original logo. The logo shall not be represented in black and white. The colors should be printed as close to the original company's guidelines as possible. Any infraction of these guidelines will result in immediate removal of the logo display. The following example represents an incorrect usage based off of Trusty Bakery guidelines.
Color Set for Trusty Bakery
.png)
The colors used for the Trusty Bakery logo are a range of blues and browns. Blue was used in the design process as a fun color that could be seen as calm and trustworthy, as well as browns being used in the design for contrast as a different light color to be used for the cupcake liner.
Font(s) Set for Trusty Bakery
The fonts chosen for the logo are Cascadia Mono and Cascadia Mono Light. Cascadia Mono will be used for headings and important information that will need to be bolder. Cascadia Mono Light will be used for paragraph text and subheadings. This will give a clear distinction between the main points and other text used.
Sources of Inspiration
Bylers Bakery is an inspiration for the logo based on the font. The font this company used is a serif font which inspired the font for Trusty Bakery. The use of the serif font helps give the logo design a professional look, without looking too professional or too childish.
.png)
Mr. Sticky's is an inspiration for the logo because it features a vibrant color. The use of the vibrant color makes it pop compared to other logos. It is also easily noticeable, even from a distance. The font is a handwritten serif font and it helps give a more humane look to it.
Crumbl Cookies is a source of inspiration because the logo used gives the appearance of a chef's hat that has a cookie with a bite taken out of it. This logo using a food aspect in the logo is a source of inspiration, as Trusty Bakery has a cupcake in the logo. The use of the monospaced font for the word 'cookies' is a source of inspiration as well.
