Natural Photography
Overview of Natural Photography
Natural Photography is a photography business that specializes in using limited editing in the editing process. Based on the beauty of being natural, we at Natural Photography want each person to feel beautiful in their own skin, so during the post-production stage, we do not edit as much of our photographs as we enhance the photographs. We believe that distorting the body and other features take away the realness aspect when looking at photos. We want each of our clients to feel beautiful from within and see that portrayed in our work. We capture the love, joy, excitement, and happiness from the natural beauty and the natural movements and actions from our clients to give them the highest quality photo from a natural moment with family, friends, and more.
Overview of the Natural Photography Website
In the design of the homepage, it utilizes the brand's colors as well as the overall theme of the brand. Wanting to be easily accessible for users, there are a few photos showing a little preview with a description below the photos.
The menu navigation bar has enough space, so users can easily find the page they need, as well as the few room for error when clicking the page links.
Logo and Logo Usage
The logo for Natural Photography was designed to be fun, but also easily recognizable. The logo features a camera design using bright colors such as coral, aqua, and lime so that it is easily recognizable.
The logo for Natural Photography should not be used in any manner that distorts or alters the appearance of the original logo. The logo shall not be represented in black and white. The colors should be printed as close to the original company's guidelines as possible. Any infraction of these guidelines will result in immediate removal of the logo display. The following example represents an incorrect usage based off of Natural Photography guidelines.
Color Set for Natural Photography
The colors used for the Natural Photography Logo are aqua, coral, and lime. These colors represent a beautiful time in the year that happens naturally, Spring. These colors are used throughout the main design of the logo, with coral being used more on the logo for the camera itself, lime being used as a viewfinder, and aqua being used as an accent within the logo.
Font Set for Natural Photography
The fonts chosen for the logo are Cambria and Arial. Cambria will be used for headings and important information that will need to be bolder. Arial will be used for paragraph text and subheadings. This will give a clear distinction between the main points and other text used.
Sources of Inspiration
This is a source of inspiration because throughout the drafting process of the logo, this image gave ideas such as a button, the circular lens and the top piece for the camera.
This is a source of inspiration and it helped in the logo making process because of the simplicity of the design, as well as the logo itself has the name embedded into the design, not just above or below it.
This is a source of inspiration because of the simplistic design, as well as the design of the lens being almost as big as the camera itself. Another key part is the focus and shoot button on top of the camera.
This is a source of inspiration because of the similarity this brand is to Natural Photography. The simplistic design was an effective inspiration, as well as the simple lens and bump above the camera.
Similar to previous sources of inspiration, the key for this source was simplicity, due to the simple camera design, as well as extra details, such as the two lines that the camera sits on. the large lens was an aid in the logo design process as well as the font, since it is not fancy, or too overpowering.
The use of implementing the title of the business into the logo design was one of the reasons for this source of inspiration, as well as the simplistic design. The lens is simple as well as the little touch of the button on top of the camera were an aid throughout the design process.
